Today, the world is watching as Iranians come out to vote in the presidential elections. MRG’s production editor, Kristen Harrison, suggests the country is in need of some good PR.
Iran is a country desperate for change, not just in terms of the lives of individuals but in terms of its relationship with the outside world. Ayetollah Khomenei’s Islamic revolution 30 years ago was – in the eyes of many Westerners – the start of a downhill slide for Iran’s PR . This was not just a political or religious revolution, it was a cultural revolution that would fundamentally change how the rest of the world perceived the country. Iran went from being seen as a Persian paradise – full of art, history, culture and romance – to being seen as an oppressive society full of censorship, political scarring and angry, grumpy people. Now, to be sure, Iranians suffered greatly under the Shah and there are many who strongly support the Islamic government. And Iranian minorities have suffered discrimination under both regimes. Nevertheless, we need reminding that Iran is still that Persian paradise.
The problem for Iran is the vast divide between its people and its leadership. A rich, colourful world exists but it’s wrapped in a bubble of political and religious rule that prevents anyone from seeing in or out. I recently spent 10 days holidaying in Iran and what was most surprising was the complete disjuncture between my preconceptions and the reality. In no way is Iran intimidating. In no way is Iran dangerous for tourists. In no way is Iran full of miserable, silenced women. In no way is Iran an impenetrable country. I have never visited a country where such warmth just springs from the souls of people. Everywhere we went people wanted to talk to us, take us home and feed us, introduce us to their parents, show us off to friends and proffer all manner of hospitalities. After initial feelings of suspicion (why on earth are they being so nice?) we realised their motivations were completely altruistic. They just wanted us, as foreigners, to enjoy their beautiful country.
What more can I say. I hope Iran’s future involves bridging the gap between the citizens of the country, the government, and the outside world. It is a country to be embraced, not feared. Here are a few photos to
illustrate some of what Iran is really about. But please, go and see for yourself.
Oh, and on that issue of re-branding, perhaps a return to the name “Persia” is a place to start.
- The roof of Jameh Mosque in Esfahan, showing the beautiful geometric designs that persian buildings are famous for.
- Azadi (meaning ‘freedom’) monument in Teheran, built in 1971 (pre-revolution) to commemorate the 2500th anniversary of the Persian empire.
- The roof of a traditional Iranian restaurant in Esfahan.
- This group of schoolboys were keen to practice their English with us.
- Sour plums. Popular with Iranians but… well… an acquired taste.
- Jameh Mosque in Esfahan was one of the highlights with its impressive architectural symmetry and use of light.
- Fatima’s mum is teaching her English. She is 4 years old and can already count to 23.
- An example of true architectural genius. These wind towers act as airconditioners to cool the houses in Yazd, a desert city. Why oh why haven’t we adopted this technique?
- The flame at this sacred Zoroastrian site has been burning for 1250 years.
- Motorbikes are everywhere, even in these narrow backstreets of Yazd.
- A now abandoned Zoroastrian village on the outskirts of Yazd.
- The nightlife in Teheran is buzzing and it is also very civilized, alcohol-free and family-friendly. This carload are heading to one of the many packed local parks to enjoy an evening picnic.
- Your average intersection in Teheran demonstrating another of Iran’s contradictions: all the lovely, warm people turn into maniacs behind the wheel of a car.
- An 83-year-old rollerblader in Laleh Park, Teheran.
- mmmm… spices.
- Pol Bridge, Esfahan.
- Zayandeh river in Esfahan is currently experiencing a serious drought.
- Pictures on the wall show famous Zurkhaneh athletes. Zurkhaneh is the national sport of Iran and is accompanied by a man with a large drum who sings poetry. Amazing to watch.
- These girls enjoy a dip in the main fountain of Imam Square, Esfahan.
- An man leaves a market in Esfahan laden with mysterious empty bottles.





















Iran is about to be changed forever. The day of reckoning is here. I believe Iran would be opening its doors to the world soon. Its about time for world peace and stability.